Press release: Cardinal lets patrons choose price on tickets for 21/22 season

The following press release was sent to The Bloomingtonian Tuesday:

Bloomington, IN – To welcome audiences back to the theatre, Cardinal Stage is introducing a fully “Play What You Will” season, which empowers YOU to choose your price on single tickets to all performances. Cardinal wants to make sure anyone in the community can enjoy the magic of live theatre, so the company is asking audiences to let them know what price is right for them. For audience members that can afford to, Cardinal is encouraging them to pay it forward when selecting their price.

When introducing the season, Cardinal’s Artistic Director Kate Galvin said, “we want to welcome you back. We know lives have been turned upside down over the past 18 months and so we’re opening our doors to EVERYONE this season with our ‘Play What You Will’ pricing. After so much time apart, we are thrilled to be offering a season of LIVE theater that can bring us together to soothe our souls, lift our spirits and help us process the hardship we’ve faced. We are ready to laugh together, to cry together, and to celebrate the power of friendship.”

“Cardinal Stage has made a big commitment in the past several years to advancing its diversity, equity, and inclusion behind the scenes, on our stage, and in our audience,” says Managing Director Gabe Gloden. “Our Play What You Will initiative is an extension of this commitment, completely eliminating any financial barriers that stand between Cardinal’s programming and anyone in our community that seeks to experience professional, live theatre.”During the 21/22 season exclusively, Play What You Will is available for every show, for everyone. Tickets can be booked online or over the phone through the Cardinal Sage Box Office (all orders include a $2 per ticket convenience fee). When placing an order, patrons can choose from a list of pricing options, from $0 – $75, to select the price that works best for them. Single tickets will be on sale to the general public no later than one month prior to each production. For those who want to select their seats early and guarantee the best seats in the house, Cardinal is offering various subscription packages at fixed prices.

For this year’s Family Holiday Musical, A Year with Frog and Toad, Cardinal is offering premium seating, located in the center orchestra section of the Buskirk-Chumley Theater. These premium tickets can be purchased at a fixed price. All Cardinal subscribers get the option of purchasing a Frog and Toad Add-On, allowing them to access premium seating ahead of other ticket buyers. Tickets for all other sections can be purchased on a Play What You Will basis starting in November. For more information on Cardinal’s Play What You Will season and 21/22 season ticket policies visit

Cardinal Stage invites you to Play What You Will on single tickets all season long!–Thank you,–Cassie Hakken | Marketing Manager (she/her)p. 812-336-7110 | box office 812-336-9300

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