Written from press release
Bloomington, Indiana – November 2, 2023
Kane Brown is set to take center stage as the headliner for the first stop on The Full Ride Tour, a college concert series, which is scheduled to kick off at Indiana University Memorial Stadium on Saturday, April 13th, 2024. Joining him will be a lineup of top-tier artists, including Jon Pardi, Jessie Murph, and Clayton Anderson.
The Full Ride Tour is designed to expand its reach to various universities across the nation, with more dates yet to be disclosed. Tickets for The Full Ride Tour at Indiana University Memorial Stadium are slated to go on sale at 10 am EST on Friday, November 10th, 2023, via FullRideTour.com.
The April 13th show coincides with Kane Brown’s “In The Air” tour, already announced earlier. Brown expressed his enthusiasm for launching The Full Ride Tour in Bloomington, IN, stating, “I’m so honored to be headlining at Indiana University’s stadium. I love college sports, especially football, so performing in this venue is incredibly exciting.”
The Full Ride Tour series is a collaboration between On Location, a prominent player in premium experiential hospitality, and Doussan Music Group (DMG), an entertainment promotion and production company.
Paul Caine, President, IMG Events & On Location, and an Indiana University alumnus, remarked, “In launching The Full Ride Tour, we will bring an elevated concert experience to schools across the nation. In addition to the incredible artists who will perform at some of the most iconic venues, each event will be a special experience tailored to its locale as we incorporate and celebrate the local campus culture, atmosphere, and personality.”
Going beyond the music, The Full Ride Tour is dedicated to making a positive impact on each university community it visits. At Indiana University, the tour will collaborate with Students Helping Students, a student-run charity involved in numerous goodwill initiatives on and around campus.
Doug Booher, Assistant Vice President for Events at IU, expressed his excitement, saying, “Indiana University is thrilled to be hosting the first major concert in Memorial Stadium in three decades. This momentous event is a result of IU’s valued partnership with On Location and distinguished IU alumnus, Paul Caine.”
DMG President, Russell Doussan, added, “We are excited to bring to life an incredible music adventure in partnership with On Location and historic universities. Connecting fans, students, and alumni for memorable nights of live music with popular artists and traditional college brands is a dream come true.”
Tickets for The Full Ride Tour at Indiana University will be available through Ticketmaster starting at 10 am EST on Friday, November 10th, 2023. Pre-sales for the event commence on Thursday, November 2nd, at 10 am EST. For additional information, please visit FullRideTour.com.
Additionally, VIP ticket experiences will be offered, including access to the VIP lounge, exclusive merchandise opportunities, early stadium access with a dedicated entrance, and more.
Join The Full Ride Tour on Social: @fullridetour
About On Location
On Location is a premium experience provider, offering world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests seeking fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC, PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Doussan Music Group or DMG was founded in early 2021 by Russell Doussan, in the wake of the music industry coming back online. When asked what his driving motivation was to open his own promoter group, Doussan stated, “Introducing each artist to their fans through the LIVE music experience is a passion of mine. As the artist hits the stage, feeling the energy in the room and hearing the venue come alive is what drives me. Music is the soundtrack of our lives!” DMG is set up to promote and produce U.S. Tours with a primary focus on indoor venues as well as curated events. The company’s staff includes seasoned music industry veterans in booking, marketing, ticketing, production, accounting, and VIP sales.
About Kane Brown
Named “the future of country music” (Billboard), Multi-Platinum-selling, award-winning singer/songwriter Kane Brown recently released the follow-up to his 10th #1 single at Country radio, “I Can Feel It,” and announced his 2024 In The Air Headlining Tour. Brown first broke onto the scene with the arrival of his self-titled, 2X Platinum debut album (2016), where he became the first artist ever